If you engage with photos, you’ll see more photos. Type of content: If you most often interact with video, you’ll see more video.Who posted it: You’re more likely to see content from sources you interact with, including friends and businesses.Over the years, algorithm ranking signals have been added, removed, and had their importance adjusted.Īs of 2023, the Facebook algorithm determines which content is most relevant to a particular user based on three main ranking signals: Part of their work is to improve the algorithms that connect Facebook users with the most valuable content for them. Meta has a whole team of people working on artificial intelligence and machine learning.
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